I'm wondering ... 'We we were thinking of advertising in the local newspaper!' It's expensive to advertise, and normally the chance is not too high of finding your target audience by advertising in the local newspaper. We want to reach everyone, you say. Well, is that really what you want? If you have a newly established services company, it's not a good idea to advertise in the daily press for the simple reason it's not effective. Instead you should put your money in exactly pin-pointing your target groups and select the channels where they look for information. It might be trade journals ... . More ...